Paid advertising can be expensive and sure way to waste money if not managed effectively. That’s why many companies start off running an online advertising campaign and then abandon it when it doesn’t realise the return expected in terms of additional sales.
Gorilla Agency can resolve this problem by designing a PPC campaign that delivers a sure return on invement (ROI). We then constantly monitor your campaign and amend it as necessary to ensure it is always targeted, focused and effective, using retargeting and dynamic adverts for maximum impact.
For each PPC campagin we manage we will allocate a dedicated Campaign Manager to ensure we optimise its performance.
We will work with you to understand your target audience then select the best (or a combination) platforms to build our strategy on, whether this be Google Shopping, Bing or Facebook.
Through our internal structure of dedicated campaign managers we will ensure your campaign gets the maximum amount of (relevent) clicks for the lowest cost for your budget.
Rest assured, we are Google and Bing partners and experienced in serving ads across the spectrum of social platforms.
- NGoogle Search and Display Ads
- NGoogle Product Listing Ads
- NBing Product Listing Ads
- NBing Search and Display Ads
- NFacebook Ads
- NAmazon Paid Ads
What is Pay-Per-Click Advertising?
PPC is a form of advertising in which the client pays each time a visitor clicks on one of their digital adverts.
The most common type of PPC advertising are Paid Search adverts, which are ads that appear when users search for products using search engines like Google or Bing. A typical search may be ‘restaurent Leeds’, ‘seo consultant Manchester’ or ‘builder near me’.
Paid Search ads appear appear in a prominent place, usually at the top of a page, but the advertiser is only charged when a user actually clicks on their advert. He or she is not charged if the advert is simply displayed on the page without being clicked on.
Other forms of pay-per-click advertising includes display advertising (often using banner ads) and remarketing.
How to run successful PPC Campaigns?
PPC can be used for a variety of campaign goals, namely:
- Lead generation
- Promotion of brand
- Direct sales
To be successful, however, PPC adverts need to be precise, targeted and relevant.
What are the main PPC platforms?
Google Ads is by far the largest pay-per-click platform, run on Google’s Search Partner and Display Network sites. Small, medium and international sized companies use Google Ads successfuly for their advertising.
Similar to Google Ads, Microsoft Advertising is a pay-per-click platform showing ads on the Microsoft and Yahoo networks.
Facebook has been catching up Google and Microsoft for some time, and offers PPC advertising on its social media platforms, including Facebook and Instagram.
Other related services
For many of our clients, we build comprehensive digital marketing strategies that extend beyond managing their paid advertising campaigns. We also build effective strategies for SEO and social & email marketing.
OUR CASE Studies
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